Assisted Living

Specialty Markets-Assisted Living

The Gray Wave and a consolidating market

The growth of the elderly population has deeply impacted life in the United States. As the demographic landscape changes, so does the business scenery. Assisted Living Facilities have rapidly become a more relevant investment opportunity especially due to the ageing of the baby boomer generation.


The “Boomers” were born just after World War II, between 1946 and 1964. Baby Boomers had then a great impact in the U.S. population. Now the 2020 Census points to an incoming tsunami of what is called “the gray wave”. Since 2010 an average of 10,000 people has crossed the age threshold of 65 every day. By 2030, the census expects every boomer to be at least 65 years old.


This generation is going through a mass retirement process. Combined with the fast evolution of healthcare technology, which leads to longer life expectancies, the country now has the largest population of older adults than ever before. This situation represents a growing demand in the senior care industry. Services like skilled nursing, continuing care, and assisted living facilities will be part of an even more heated market in the coming years.

Finding the right exit strategy for your business

Assisted living is a residential option for those who need help with day-to-day activities. It has been increasingly considered the best option for elderly people as families look for a safe and caring environment for their loved ones.


Large facilities that are able to maintain full capacity can reach high profit margins. These types of homes are usually equipped with excellent amenities and a highly trained staff. Another industry insight is that a group of facilities in different locations can make great profit when related to a strong and authentic brand. These can be hard standards to meet within small management structures.


The current reality of this market is that many family-owned facilities are being sold to investment groups or larger players. Assisted Living has always been a business that requires great commitment and dedication. But as the target population rises so do the demands for higher quality and range of services. Many of these facilities have been run as small businesses for a long time and now face the challenge to remain relevant in today’s market.


The intense workflow of this environment sometimes represents an obstacle for retirement or life changing plans. If any of these situations represent your case, rest assured that TriStar Brokerage offers an efficient solution in this specialty market. We have the expertise to find you the right exit strategy and to make sure your business goes into the right hands. Our negotiating process always takes careful consideration of each client’s goals in order to develop unique deal structures.


Our experience with Assisted Living Facilities has increased along with the growth of this industry. Our record of successful transactions proves our trusted and committed approach to negotiations. For those who wish to invest in this specialty market, TriStar Brokerage leads the way to identifying excellent business opportunities and consolidating profitable deals.

Looking to invest in assisted living facilities?